What is Hi Colour printing and why should I choose it?

Hi Colour is our premium print option, designed to give your photo book richer tones and greater vibrancy — all thanks to cutting-edge print technology and our signature attention to quality.

While most photo books on the market are printed using 4-colour inks (CMYK), Hi Colour uses a 7-colour process (CMYK + Orange, Green & Violet), adding depth and nuance you simply won’t get from standard printing. You’ll notice the difference in natural skin tones, vivid landscapes, and delicate colour gradients — it’s especially impactful for wedding albums, travel books, and professional portfolios.

We print our Hi Colour books on 260gsm Photo Luster paper, a beautifully smooth, premium stock that reflects light evenly for consistent tone and rich detail across every image. It offers a sturdy, high-end feel that enhances the visual depth of your photos without being overly glossy. For those who prefer a slightly lighter, more flexible option, we also offer the same Photo Luster paper in a 190gsm weight — ideal for projects with more pages or a softer page turn.

Hi Colour is available with Classic and Layflat binding and for both internal pages and covers, meaning your book will look consistently vibrant from front to back — a level of finish rarely offered in the industry.

Want to see the difference Hi Colour can make? You can learn more on our Photo Book Quality page, or get in touch with our Customer Service team — we’ll happily send you free print samples of both Hi Colour and Standard Colour so you can compare them for yourself.